R&P China Lawyers logo

R&P China Lawyers

A clearer, more authoritative website for an international law firm in China.

Client
R&P China Lawyers
Industry
Legal Services, China
What we did
Website Redesign, UI/UX Design, Interactive Prototype
rplawyers.com · New design
The new R&P China Lawyers homepage designed by SEOvantages

The client.

R&P China Lawyers is an international law firm in China. It provides Chinese legal, tax and compliance support to foreign companies investing, operating and doing business across the country.

The challenge.

The firm's old website no longer reflected the quality of its work. The homepage opened with a generic city photo and the line "Local expertise, international perspective", which said little about what the firm actually does or who it helps.

Below that, twelve practice areas were packed into a dense grid of dark image tiles, the body text was small and low in contrast, and there was no clear next step for a visitor who wanted to talk to a lawyer.

rplawyers.com · Old website
The old R&P China Lawyers homepage before the redesign
The old homepage, before the redesign.

What the new site had to do.

01

Explain who the firm helps and how within the first screen

02

Look as established and trustworthy as the firm's reputation

03

Make practice areas easy to scan on any device

04

Give visitors a clear, direct way to make an inquiry

Our approach.

A clear message first

We replaced the vague tagline with a direct headline, "Practical legal expertise for international business in China", and a short line explaining the firm's legal, tax and compliance support.

Editorial, authoritative design

A classic serif for headlines, clean sans-serif body text and the firm's red as a focused accent give the site the confident feel of a premium law firm.

Easy paths to an inquiry

A prominent "Explore Our Expertise" button and the firm's phone number sit right in the hero, so a potential client can act without searching.

Mobile-first layouts

Every section was designed to stack cleanly on phones and tablets, with readable text sizes and comfortable tap targets.

Before and after.

The same firm, the same expertise, presented in a way that finally matches it. Scroll inside each window to see the full homepage.

Before
rplawyers.com · Old website
Before: the full old R&P China Lawyers homepage
After
rplawyers.com · New design
After: the full new R&P China Lawyers homepage

What we delivered.

  • Hero with a clear headline, phone number and call to action
  • Team photos and a "Who we are" introduction
  • Key firm facts at a glance
  • Practice areas presented as easy-to-scan cards
  • "Clear advice. Practical solutions." value section
  • Client recognition from leading legal directories
  • Industries the firm serves
  • Latest insights and a consultation call to action
  • Responsive layouts and an interactive Figma prototype

See the design yourself.

Open the interactive prototype, or compare the old and new layouts side by side in Figma.

Ready to start your project?

Tell us about your website and goals, and we will show you how we would approach it.